Crayola Ultimate Pack
For this campaign, we let our creativity go big. To illustrate what one can achieve with the Crayola Ultimate Pack, we decided to draw this campaign with our hands. Referencing the large number of crayons included in the Ultimate Pack, we choose to depict big things through the extension of the campaign.
Social Media advertising
Kids might not spend a lot of time on social media, but moms sure do. These colorful ads are meant to attract attention and ignite creativity.
Out Of Home advertising
It made you look, didn't it? These ads use bright colors to break the urban environments. The fun and interactive cut-out protagonist demonstrate the large options of colors offered in the Crayola Ultimate Pack.
Print advertising
Appealing to mom's patriotic side, this ad gives an insight into the crayons' properties and what the kids can achieve with them.
Team: Morena Frejenal, Julia Fromstein, Lea Edwards, Regan Mudd