Darn Tough
We were tasked to advertise Darn Tough Socks. They are a brand of socks that are usually used for strenuous activities such as hiking, skiing, climbing, biking, and so on. Through our conducted product research, we learned about the lifetime guarantee and decided to create a campaign focusing on the aspects the warranty doesn't cover. Meaning that the company will replace your socks for free except for some extreme situations; this made for an exciting -animal involving- campaign.
Socks for life are one of the greatest inventions unless animals set out to sabotage them. These Instagram posts will help guide the consumers into understanding the lifetime warranty. The shop-now-call-to-action feature makes it easier to access the product!
Motion Graphics
Static Images
What better way to keep the conversation going than fun graphics including animals doing ridiculous things?
These twitter ads will spark some imagination for next weekend's adventure with the #ReplyTweet feature.
TikTok
Everyone texts their friends right? Well, animals do too! this group chat highlights different absurd situations where animals destroy the socks in order to explain how the guarantee works.
Billboards
Our consumer spends their weekends driving to find their next adventure. This weekend warriors need to see fun billboards to keep their travels entertaining.
Team: Morena Frejenal, Julia Fromstein, Lea Edwards, Regan Mudd